Skills Initiative Advertising Campaign Evaluation Survey Spring 2013

In accordance with the GoC’s Communications Policy, departments and agencies of the GoC are required to conduct a post-campaign evaluation of all major advertising initiatives exceeding $1,000,000 in media buys. In this case, post-campaign testing was conducted using the Advertising Campaign Evaluation Tool (ACET). The ACET survey instrument is a series of standardized questions to be included at the beginning of a post-campaign survey. The ACET telephone questionnaire including some additional campaign related questions took about 7-8 minutes on average to complete.

As per above, the ACET is based on a survey of the general population and it collects information related to recall of the advertisement; recall of the key messages; who sponsored the ad; determine what, if any action has been taken as a result of seeing the ad; government performance in providing information to the public and overall government performance.

For this evaluation, NRG conducted a general public survey of 2000 Canadians 18 years of age or older.

Datasets available for download

Additional Info

Field Value
Last Updated October 22, 2024, 16:47 (UTC)
Created October 1, 2024, 08:10 (UTC)
Domain / Topic
Domain or topic of the dataset being cataloged.
Format (CSV, XLS, TXT, PDF, etc)
File format of the dataset.
Dataset Size
Dataset size in megabytes.
Metadata Identifier
Metadata identifier – can be used as the unique identifier for catalogue entry
Published Date
Published date of the dataset.
2013-08-06
Time Period Data Span (start date)
Start date of the data in the dataset.
Time Period Data Span (end date)
End date of time data in the dataset.
GeoSpatial Area Data Span
A spatial region or named place the dataset covers.
Field Value
Access category
Type of access granted for the dataset (open, closed, service, etc).
Limits on use
Limits on use of data.
Location
Location of the dataset.
Data Service
Data service for accessing a dataset.
Owner
Owner of the dataset.
Employment and Social Development Canada | Emploi et Développement social Canada
Contact Point
Who to contact regarding access?
Publisher
Publisher of the dataset.
Publisher Email
Email of the publisher.
open-ouvert@tbs-sct.gc.ca
Accessed At
Date the data and metadata was accessed.
Field Value
Identifier
Unique identifier for the dataset.
Language
Language(s) of the dataset
Link to dataset description
A URL to an external document describing the dataset.
Persistent Identifier
Data is identified by a persistent identifier.
Globally Unique Identifier
Data is identified by a persistent and globally unique identifier.
Contains data about individuals
Does the data hold data about individuals?
Contains data about identifiable individuals
Does the data hold identifiable data about individual?
Contains Indigenous Data
Does the data hold data about Indigenous communities?
Field Value
Source
Source of the dataset.
https://open.canada.ca/data/en/dataset/056f2de3-8ed7-482c-badb-c50f2c5c81eb
Version notes
Version notes about the dataset.
Is version of another dataset
Link to dataset that it is a version of.
Other versions
Link to datasets that are versions of it.
Provenance Text
Provenance Text of the data.
Provenance URL
Provenance URL of the data.
Temporal resolution
Describes how granular the date/time data in the dataset is.
GeoSpatial resolution in meters
Describes how granular (in meters) geospatial data is in the dataset.
GeoSpatial resolution (in regions)
Describes how granular (in regions) geospatial data is in the dataset.
Field Value
Indigenous Community Permission
Who holds the Indigenous Community Permission. Who to contact regarding access to a dataset that has data about Indigenous communities.
Community Permission
Community permission (who gave permission).
The Indigenous communities the dataset is about
Indigenous communities from which data is derived.
Field Value
Number of data rows
If tabular dataset, total number of rows.
Number of data columns
If tabular dataset, total number of unique columns.
Number of data cells
If tabular dataset, total number of cells with data.
Number of data relations
If RDF dataset, total number of triples.
Number of entities
If RDF dataset, total number of entities.
Number of data properties
If RDF dataset, total number of unique properties used by the triples.
Data quality
Describes the quality of the data in the dataset.
Metric for data quality
A metric used to measure the quality of the data, such as missing values or invalid formats.

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